This individual acts as a bridge between the e-commerce marketplace and the seller fraternity. He/she is responsible for profiling, interacting, and acquiring new sellers in the market and thereafter, onboarding them to the e-commerce marketplace. In addition, he/she is also responsible for managing the already on boarded/existing sellers through query resolution and/or any other issues they may face.

The individual is responsible for aiding in creation of an attractive digital catalogue and other digital pages with respect to the look and feel of the product and product description. Thus, the accuracy of the information and the correctness of placing products as per buyers directive will be his/her job.

This qualification aims to upskill retailers or owners of the small and medium retail enterprises including business leaders and senior managers working in a diverse range of businesses in traditional and organised retail sector. This qualification upskills the individual to diversify their marketing and sales channels by setting up an e-commerce platform for their business and managing it for better business prospects. They are individuals who operate independently, under limited or no supervision from others, and are responsible for making a range of operational decisions.